To get more riders, Metrolink should lower fares Los Angeles Times-Sep 11, 2014 Letters to the Editor The comments by officials about ridership growth on the weekends due to the $10 pass make my case that ridership is price sensitive. One way to greatly increase ridership on the weekends would be to add frequencies to existing services and schedule these trains to connect with each other so people can transfer to more places with the weekend pass. In any business when you have excess inventory — and seats are the inventory of transportation — it’s time to have a sale.
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